Dharti Desai - - From french teacher to CEO

“I started out teaching French at the Alliance Francaise,” says Dharti Desai, co-founder of three companies. Dharti Desai is president and co-founder of both Marketing Capital Company India Private Limited (MCCI), and Regency Direct Marketing India Pvt. Ltd, one a direct marketing consulting company and the other an alternative media company - both located in Mumbai, India. Ms. Desai saw the potential India had to offer much before the outsourcing boom and established a pioneering position for herself and the company in direct marketing in India and significantly heightened the company’s prominence within the industry since 1996. She has been the key architect in setting the overall strategic direction of the company, patiently awakening a country to the hitherto unknown direct marketing world, sourcing key clients and vendors, working with the local nuances of the country and facilitating the integration of direct marketing consulting and bank card syndication.

Ms. Desai is also President of D. D. Worldwide Marketing Corporation, located in New York City. The company provides consulting and creative copywriting services to its clients in six countries. The company also engages in investments and joint ventures in mail order projects around the world. Its area of expertise is offer development and creative services and other forms of interactive games and techniques to increase response or customer order size. Industry segments serviced are: household products, jewelry, charity, general merchandise and financial services. Ms. Desai, fluent in English, French and Hindi also provides specialized translation services through D. D. Worldwide to multi-national direct mail companies. Ms. Desai has the ability and an innate talent of producing winning creative concepts and this has made her company a great value add to her clients’ marketing/creative teams in 7 countries.

Ms. Desai is member of the Direct Marketing Ideas Exchange(DMIX) in New York, the DMA International Council and the Direct Marketing Association, USA. She has been invited as a speaker at the DMA’s annual conventions.

Ms. Desai is a graduate of Wilson College, Mumbai University (India), resides in New York, but divides her time between the USA and India.